Lessons from the Mac Maharaj school of communications
What might appear to be weirdly naive statements from President Jacob Zuma and his spokesman, Mac Maharaj, is actually quite the opposite if one applies an objective marketing filter to them all. In...
View Article‘Spokespinners’: The sounds of silence
Each day, reporters dutifully note for the record that attempts to reach the deployed cadres who masquerade as “spokespersons” have failed because the cadres have, in a gross dereliction of duty,...
View ArticleCome back Mac, all is forgiven
OPINION: “Presidential spokesman Harold Maloka requested all questions to be sent by text. But by late afternoon he had not responded to any of them and his phone was off.” The Star 12/5/2015 Nxasana...
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